Annicken R. Day

Born and bred Norwegian, Annicken R. Day is the author of the novel Fly, Butterfly, a personal and professional metamorphosis story which in many ways is inspired by Annicken's own life, career and personal choices. 
After 15 years as an executive in the IT industry, Annicken jumped off the corporate treadwheel and started her own company, Corporate Spring, in 2012. Her vision was to help ignite passion and joy in workplaces around the world, knowing that nine out of ten workers say they don't look forward to work in the morning, which is bad for both people and business. Annicken has since then spoken for tens of thousands of leaders from stages around the world, and she and the Corporate Spring team have trained and coached over thousand leaders in on how to build thriving cultures and successful businesses. Today Corporate Spring has some of the world's leading companies on their client list. 
Annicken is a sought-after international keynote speaker, moderator, advisor for a number of global executives , writer, author and a passionate maverick for new ways of working, thinking and leading, advocating for the importance of a better worklife for all. 
When Annicken isn't traveling for work, she spends the majority of her time between Scandinavia and California where also her daughter Matilde lives. 

The story behind Fly, Butterfly
As a young girl growing up in Norway, I fell in love with old Hollywood movies, especially the musical South Pacific from 1958. When I came to the Hawaiian island Kaua’i thirty years later, I learned that South Pacific had been filmed there, and that the mystical island of Bali Ha’i indeed existed.That is when the Fly, Butterfly story first came to me, a story I just knew I had to tell.  
It's been quite a magical writing process, while writing it I was as excited about what would come next as I've been told that some of my readers have been while reading it.
Maya's story is a woman's stor;  a leader's story, a human story; demonstrating that change doesn't happen overnight. We have to embrace the journey - even the painful parts - if we want to feel as free and happy as the butterfly. 
Fly, Butterfly is a fictional story inspired by many true events.
I hope it will entertain you, inspire you, make you reflect, think and dream.
But most of all; I hope it will make you want to fly!
The Publishing of Fly,Butterfly:
Fly, Butterfly was published in the US in October 2019, made it to Amazon’s Bestseller list on its first week and one month later it became a bestseller, English books, in Norway's biggest book chain Tanum.
In January 2020 Norway’s biggest publishing house Cappelen Damm bought the Norwegian rights and "Fly, Sommerfugl", the Norwegian version of the book, will be hitting the Norwegian bookstores on August 14th 2020.
The summer of 2021, Fly, Butterfly will be released in Germany, through the German publisher Suhrkamp.
Any rights questions or requests can be addressed to
Praise for Fly, Butterfly:
"Fly, Butterfly is a page turner that draws you in and makes you nod furiously, laugh deeply, and then sob with empathy. This is a powerful novel that has the energy to inspire change."
Amy Brann
Author of Engaged, Make Your Brain Work and Neuroscience for Coaches
"Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy. With her debut novel, she shows that she also has a knack for crafting stories about transforming ourselves."
Adam Grant
New York Times bestselling author of Originals and Give and Take, host of the TED podcast WorkLife with Adam Grant
A Personal and Professional Metamorphosis Story
Maya Williams is an ambitious, hard-working, New York businesswoman, stymied on her way up the corporate ladder by sexist, male executives. When sent to the Hawaiian island Kaua’i to speak at a conference, she finds herself having to make a choice that may jeopardize her entire career. 
On Kaua’i Maya experiences the chill island life for the first time, and as she meets the people who open her eyes to different ways of thinking and being, she begins to see life, work, love – and herself - in a whole new light.
When Maya returns to the corporate world, as an executive, can she implement her new philosophies and still succeed? And will her personal and professional metamorphosis ultimately bring her the happiness and freedom she dreams of?

Have you read the book? 

Are you curious to learn about the real life experiences that inspired the story - and perhaps reflect deeper on some of the themes from the book? 

Do you feel inspired to take a few steps on your own growth journey and are looking for some ideas and advice along the way?

Then this 6-part video series is made for you! 

Come Fly With Me Video Series
Come Fly With Me Video Series_edited.jpg

See the First Video for


Curious about some of the business philosophies behind the Fly, Butterfly story?

Go to to learn more.

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© 2020 Annicken Day