Annicken R. Day

Annicken R. Day is the founder and CEO of Corporate Spring, a culture- and leadership consultancy with a mission to make the corporate world a happier place. After 15 years as an executive in the IT industry, Annicken founded Corporate Spring in 2012. Since then, she and her team have trained thousands of leaders around the world in on how to build thriving corporate cultures, high performing teams and successful businesses. 
Annicken is a sought-after international keynote speaker, moderator, business advisor, writer, author of Fly, Butterfly, co-author of Creative Superpowers, and a passionate maverick for new ways of working, thinking and leading in the new world of work.
When Annicken isn't traveling for work, she spends the majority of her time between Oslo and Los Angeles, where also her singer-songwriter daughter Matilde lives. 

Fly, Butterfly
As a young girl growing up in Norway, I fell in love with old Hollywood movies, especially the musical South Pacific from 1958. When I came to the Hawaiian island Kaua’i thirty years later, I learned by "coincidence" that South Pacific had been filmed there, and that the mystical island of Bali Ha’i indeed existed.That is when the Fly, Butterfly story first came to me, a story I just knew I had to tell.  
Set in cut-throat corporate New York and lush, chill Kaua'i, the story is about a woman; a leader's; journey, as she learns to move from head to heart, from fear to trust and start living her life on her own terms. 
The story is inspired by many true events; some from my own life; some from people I know of... and some of it is pure fiction.
I hope it will entertain and inspire you, and most of all; I hope it will make you want to fly!
​Fly, Butterfly is my first novel.
The Journey of Fly, Butterfly:
Fly, Butterfly was launched in the US in October 2019, made it to Amazon’s Bestseller list the first week and became a bestseller, English books, in Norway, one month later.
In January this year, Norway’s biggest publishing house Cappelen Damm acquired the rights to the Norwegian translation. Cappelen Damm Agency, who is handling the book’s foreign rights, will be  introducing Fly Butterfly at the London International Book Fair in March 2020.
Because of all these exciting changes, Fly Butterfly is taken off the market for a while, but it will soon be relaunched and found in a bookstore (and maybe even a language) close to you. Stay tuned and thank you so much for your support!
Praise for Fly, Butterfly:
"Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy. With her debut novel, she shows that she also has a knack for crafting stories about transforming ourselves."
Adam Grant
New York Times bestselling author of Originals and Give and Take, host of the TED podcast WorkLife with Adam Grant
Fly, Butterfly

A Personal and Professional Metamorphosis Story

Maya Williams is an ambitious, hard-working, New York businesswoman, stymied on her way up the corporate ladder by sexist, male executives. When sent to the Hawaiian island Kaua’i to speak at a conference, she finds herself having to make a choice that may jeopardize her entire career. 
On Kaua’i Maya experiences the chill island life for the first time, and as she meets the people who open her eyes to different ways of thinking and being, she begins to see life, work, love – and herself - in a whole new light.
When Maya returns to the corporate world, as an executive, can she implement her new philosophies and still succeed? And will her personal and professional metamorphosis ultimately bring her the happiness and freedom she dreams of?
More Praise for Fly, Butterfly:


An inspiring read about personal and professional transformation and the impact happiness really has on life and business. To all men: You should read this book too!

Thomas Erikson

CEO, lecturer, writer, and bestselling author of Surrounded by Idiots


This page turner has many facets, it draws you in, makes you nod furiously, laugh deeply and then sob with empathy. A powerful novel that has the energy to inspire change.

Amy Brann

Author of Engaged, Make Your Brain Work and Neuroscience for Coaches


Wow, this book took me on an adventure! It’s an authentic, bold, romantic, wise and powerful story which will speak to people of all walks of life. It’s also a must-read for leaders, of both genders, who want to be authentic, love life and find back to their true passion and purpose. I believe Maya’s story will help and guide so many people on their journey on this earth.

Elham Binai 

VP People & Culture, The Adecco Group


This is such an inspiring and important story! To me, Maya Williams is the manifestation of what we are starting to see in today’s corporate world; being brave enough to lead with heart and care for people is great for business and has the power to transform not only people’s lives, but the bottom line as well!

Jason Angelus Senior Director, Sales Engineering, Cisco


For those of you who have read the book:

Come Fly With Me Video Series
Come Fly With Me Video Series_edited.jpg

See the First Video for



Curious about some of the business philosophies behind the Fly, Butterfly story?

Go to to learn more.

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© 2020 Annicken Day