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Fly, Butterfly by Annicken R. Day


Buy an English Copy

A Personal and Professional Metamorphosis Story

Maya Williams is an ambitious, hard-working, New York businesswoman, stymied on her way up the corporate ladder by sexist, male executives. When sent to the Hawaiian island Kaua’i to speak at a conference, she finds herself having to make a choice that may jeopardize her entire career. 


On Kaua’i Maya experiences the chill island life for the first time, and as she meets the people who open her eyes to different ways of thinking and being, she begins to see life, work, love – and herself - in a whole new light.


When Maya returns to the corporate world, as an executive, can she implement her new philosophies and still succeed? And will her personal and professional metamorphosis ultimately bring her the happiness and freedom she dreams of?

Fly, Butterfly was published in the US in October 2019, made it to Amazon’s Bestseller list on its first week and one month later it became a bestseller, English books, after its launch in Tanum book store in Oslo.

In January 2020 Norway’s biggest publishing house Cappelen Damm bought the Norwegian rights and "Fly, Sommerfugl", the Norwegian version of the book was launched in Norway in August 2020.


In August 2021, Fly, Butterfly was released in Germany, through the German publisher Suhrkamp. The name of the German book: "Aloha und Alles Auf Anfang".

Any rights-questions or requests can be addressed to my literary agent

Fly, Butterfly & Fly, Sommerfugl:

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Adam Grant

New York Times bestselling author of Originals and Give and Take, host of the TED podcast WorkLife with Adam Grant

"Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy. With her debut novel, she shows that she also has a knack for crafting stories about transforming ourselves."

Amy Brann

Author of Engaged, Make Your Brain Work and Neuroscience for Coaches

"Fly, Butterfly is a page turner that draws you in and makes you nod furiously, laugh deeply, and then sob with empathy. This is a powerful novel that has the energy to inspire change."

Elham Binai

VP People & Culture, The Addecco Group

"Wow, Fly, Butterfly took mer on an adventure! This is an authentic, bold, romantic, wise and powerful story, which will speak to people in all walks of life. It's also a must-read for leaders - of both genders- who want to be authentic, love life, and find a way to their true passion and purpose. II believe Maya's story will help and guide so many people on their journey on this earth."

Thomas Eriksson

CEO, lecturer, Bestselling Author of Surrounded by Idiots. 

"An inspiring read about personal and professional transformation and the impact happiness really has on life - and business. To all men: You should read this book too!" 

Praise for Fly, Butterfly:

Come Fly With Me Video Series

Have you read the book? 

Are you curious to learn about the real life experiences that inspired the story - and perhaps reflect deeper on some of the themes from the book? 

Do you feel inspired to take a few steps on your own growth journey and are looking for some ideas and advice along the way?

Then this 6-part video series is made for you! 

See the First Video for


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Curious about some of the business philosophies behind the Fly, Butterfly story?

Go to to learn more.

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© 2020 Annicken Day