Making waves. Spreading JOY.   







Hi, I'm Annicken!

I'm an author, entrepreneur, keynotespeaker, and passionate maverick on a mission to SPREAD JOY. 

I believe life is an adventure, anything is possible, and that happiness is the meaning of life.

With JOY as my guiding star, and FREEDOM as one of my strongest values, I live my life as I preach and am currently living under the Tuscan sun, where I also host inspiring Chill, Connect, Create Camps a couple of times a year. 

After fifteen years in the corporate world, as Chief Culture Officer Tandberg and Culture Strategist Cisco, I founded my own boutique consultancy  Corporate Spring ten  ears ago and have since then, together with my team, trained and supported  leaders, from startup founders to Fortune 500 executives, in how to build thriving, joyful, high-performing innovation cultures.

I'm also the founder of  Happy Life Happy Work , a learning platform that provides online courses for personal and professional growth. It is built on the philosophy that when we start with ourselves, and focus on creating a happy life, we can create a happy work life that aligns with that.

As a keynote speaker, I've given a TEDx talk about being a corporate rebel and from stages around the world I speak about leadership, culture, and why happiness is good for business.

My debut novel Fly, Butterfly became an instant bestseller and has been translated into multiple languages. It's a personal and professional metamorphosis story about a business woman's pursuit of purpose, happiness, and freedom. A story not unlike my own. I'm currently writing on the sequel, it's taking some time, but please stay tuned…:)

Fly, Butterfly

- A Novel by Annicken R. Day


Maya Williams is an ambitious, hard-working, New York businesswoman, stymied on her way up the corporate ladder by sexist, male executives. When sent to the Hawaiian island Kaua’i to speak at a conference, she finds herself having to make a choice that may jeopardize her entire career. On Kaua’i Maya experiences the chill island life for the first time, and as she meets the people who open her eyes to different ways of thinking and being, she begins to see life, work, love – and herself – in a whole new light. When Maya returns to the corporate world, as an executive, can she implement her new philosophies and still succeed? And will her personal and professional metamorphosis ultimately bring her the happiness and freedom she dreams of? Fly, Butterfly is Annicken R. Day’s debut novel; a personal and professional metamorphosis story, inspired by many true events.

Fly, Butterfly


Fly, sommerfugl


Aloha und alles auf Anfang


Testimonials Fly, Butterfly

"Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy. With her debut novel, she shows that she also has a knack for crafting stories about transforming ourselves."


#1 NYT bestselling author of THINK AGAIN, and host of the TED podcast WorkLife

"Fly, Butterfly is a page turner that draws you in and makes you nod furiously, laugh deeply, and then sob with empathy. This is a powerful novel that has the energy to inspire change."


Author of Engaged, Make Your Brain Work and Neuroscience for Coaches

"Annicken R. Day ́s book “Fly, Butterfly” is an absolutely amazing, page-turning novel that also teaches some of the most valuable life and business lessons imaginable."


Hall of Fame Speaker and Bestselling Author of The Go-Giver Series

"Annicken R. Day has an incredible gift for connecting with the reader while making us think about how we might want to transform ourselves to find happiness, joy, and fulfillment."


Future of Work Expert, Author of Building The Business of You.

Chill – Connect – Create Camp TUSCANY

A Love Affair With Life Itself


May 4 – 11, 2024

Chill - Connect - Create 

Chill – Connect – Create
is a 3-step transformation process, first introduced in Annicken R. Day's bestselling novel Fly, Butterfly.

Chill: To slow down, breathe, relax and enjoy.  Have your senses awakened and create space in your mind, heart and soul for what comes next.

Connect: explore, listen, and connect with yourself; find back to the essence of who you are, why you are here, and rediscover your heart's true desires.

Create: find back to your creative core, turn your ideas and dreams into something tangible, something real, something that is ready to be created and manifested. 

The 7-days Chill, Connect, Create Camp is a Tuscan experience out of the ordinary; designed to take you on a journey into yourself and connect with other beautiful souls on a similar journey, while enjoying the beauty that surrounds you and enjoy some of the wonderful food and wine Tuscany can offer.

You will leave feeling inspired, energised and ready to take steps towards the life that you want for yourself. The kind of life you deserve. 

Learn More

Keynote Speaker


As a culture expert, entrepreneur and author I speak about leadership in the new world of work, how to make culture a strategy for growth and why happiness is good for business, among other things. I have given hundreds of talks from stages around the world, have given a TEDx talk and spoken to United Nations about leadership in times of change.



Testimonials :

"Annicken is an amazing thought leader, with a truly heart-led approach to creating high performing teams and company culture. She draws on years of practical experience to help any organization get its culture strategy defined and on-track. I highly recommend working with Annicken."


Head of Global Demo Team, Cisco

“Annicken delivered a most intriguing session for our teams at AWS focusing on Identity and Purpose. Her ability to transport the listener to a deeper, inner, more connected realm is surreal. I thoroughly enjoyed her session, insight and leadership, and look forward to more collaborations!"


Startup lead at Amazon Web Services

“Annicken's presentation was absolutely professional , exciting, amusing and very informative. Her talk was incredibly inspiring, and she was perfect for our global kick-off. I would highly recommend her to any multicultural company where collaboration and cultural-change is a topic."


CEO StepStone Group

“Annicken R. Day is an engaging, thought-provoking, inspirational speaker. She has an infectious passion coupled with great knowledge and years of practical experience that makes her thought-provoking, enlightening, and entertaining speaker.”


Customer Experience Manager, Cisco

Want more JOY in your life?

Connect with me on social media and/or sign up for Happy Life Happy Work Newsletters! 

Are you ready to make waves?

Join our Happy Life Happy Work Community
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For enquiries, contact me at:

 [email protected]